DESCENDANTS 2
Art Direction, Design, Illustration, Motion Design
The social campaign for the Disney Channel original, Descendants 2 rolled out across several platforms: Instagram, Facebook, and Snapchat. Social content included gamified posts to boost interaction from fans.
The campaign broke all social media records for the client and surpassed goals for impressions, engagements, and video views. Descendants 2 became the #1 most social TV program across broadcast and cable on it's premiere.