Art Direction, Design
Shorty Awards 2017 - Gold Distinction in Snapchat
Webby Awards Honoree - Social / Entertainment
Best Fiends is a highly popular mobile game played by millions around the world. In addition to weekly social posts across Facebook, Instagram, and Twitter, the mischievous worlds of the fiends and slugs are brought to life through weekly Snapchat story postings. Each week, the lovable characters go on a new adventure; from playing dress-up for Halloween to taking field trips to Hollywood. Props are built completely in house from a wide range of crafting techniques and shot natively through the Snapchat app. Careful attention is paid to the evolution of the app to ensure the Best Fiend story is told with the latest features available.
The Best Fiends Snapchat channel was built from ground up, starting with zero followers to 150,000 and counting. The average number of views is 110,000 to 120,000, with a retention rate of 85% - 92%. The success of the campaign is due to original content, interaction with fans, and keeping the characters on trend with pop culture. Fan participation is a high priority. Interaction involves having fans respond to snaps, replying with screenshots, and gamified snaps. The Snapchat channel is also used to share DIY projects for fans to recreate at home.
Design
The underlying theme of this show is subversive messaging. Hidden messages and codes were revealed using the native tools of each social platform. For example, transparent images were designed to appear with a different image depending on whether it was placed over a black or white background. Once these transparent images are shared through Twitter, fans were able to interact by dragging the images over a black or white background.
Art Direction, Design
This campaign kicked off during the preproduction phase of the film. The primary goal was to re-engage fans of the book.
Design
This mobile feature simulates a spectral sighting tool by overlaying a ghostly image over any photo the user takes.
Art Direction, Design
Design
The game was designed for use with the Leap Motion device and desktop.
Design, Motion Design
Design
Design
